I write professionally, provide technological services to sports teams, and operate restaurants. I also work and consult in the fields of marketing, technical writing, software development, and foodservice stuff.
Probably the most well-known (so far) things I’ve done include founding the Linkery, which spearheaded the farm-to-table restaurant movement in San Diego from 2005 to 2013, and writing a series of articles about our experiences operating the Linkery as a “no-tipping” business.
Currently, I’m working on projects in sports technology, software development, and marketing, while also opening Salsipuedes restaurant in Oakland some time in 2014. I’m based in the Bay Area and travel frequently throughout Alta and Baja California.
2013 – Present UC Berkeley
Database system development, player performance analysis, sideline tactical support, video coding, statistical framework for data collection and review. iOS application development. More details here.
2008 – Present
Writing for publications including Slate, Quartz, and Edible San Diego.
2013 – Present Congregation Sherith Israel
Implementing contemporary marketing principles within an existing communication program for one for the oldest synagogues in the western US. Graphic design, communication writing, email marketing, social media, strategic development.
In the process of building a 40-seat restaurant in North Oakland, to open in 2014.
2005-2013 The Linkery
Developed a restaurant concept, wrote a business plan, raised capital from investors and through loans, and managed construction of a 150-seat farm-to-table gastropub in San Diego. Then, as a hands-on operator, handled strategy, food and beverage, marketing, human resources, and everything else that was needed. We think we changed San Diego’s locavore food culture for the better, and we won some awards and stuff. I sold the restaurant in 2013 to Brian Jensen and company, who re-opened the location as Waypoint Public. You can read more about the Linkery here.
2010-2013 El Take It Easy
80-seat farm-to-table restaurant and craft cocktail bar in San Diego. I sold the restaurant in 2013 to the owners of Lion’s Share, who then opened Coin-Op Game Room at this location.
SOFTWARE PROJECT MANAGER / ARCHITECT / ENGINEER
1998-2005 Wind River Systems, Doctor Design, Sony, Hi/Fn
Developed embedded applications and source code libraries for a variety of microprocessors, primarily for the digital television set-top boxes. Object-oriented, object-based and procedural development in C/C++.
1993-2005 SAIC, Hybritech, Wind River Systems, Sony, Doctor Design
Developed from-scratch documentation for multiple software products, hardware products, and source code libraries.
ADVERTISING AND MARKETING
1992-1993 Dayton Associates Advertising
Account executive and media buyer for a boutique agency specializing in the hospitality industry.
SELECTED PUBLISHED WRITING
- “What Happens When You Abolish Tipping, Slate, August 2013
- “After I banned tipping at my restaurant, the service got better and we made more money”, Quartz, August 2013
- Sustainable vs. Local: San Diego’s Grass-Fed Meat Dilemma”, Edible San Diego, Summer 2012
- “Just Down The Road: A Taste of History” (on Caesar’s Restaurant in Tijuana), Edible San Diego, Winter 2010
- “Liquid Assets: Brewing Brilliance” (on San Diego’s craft brewers), Edible San Diego, Summer 2008
- “Tipped Out” Forum, The University of Guelph Sustainable Restaurant Project, Toronto Canada, 2013
- A Meeting of the Minds, presentation on art installations in Colonia Federal, Tijuana, presented in San Diego by Voice of San Diego, 2011
- USD “Food Fight” screening, 2011
- UCSD Greenhorns screening discussion panel, 2011
- San Diego Museum of Art “Summer Salon” discussion panel, 2011
- California Small Farms Conference, Farmers Markets: Social Media Marketing, 2010
- San Diego Cultivating Food Justice Conference, Sustainable Food in Restaurants, 2009 and 2010
University of Calfornia, Berkeley, Bachelor’s in Rhetoric, 1992
University of San Diego, Bachelor’s in Computer Science, 1998